Introduction
Lexmark Pty Ltd (ABN 69680720852) Trading as PickMe NOW (“we,” “our,” “us”) is committed to protecting the privacy and personal information of our users, in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our rideshare services, delivery services, mobile applications, and website.

1. Collection of Personal Information
We collect personal information necessary for providing our services. This includes:
• Personal Details: Name, email address, phone number, and date of birth.
• Payment Information: Credit/debit card details, bank account information, and transaction history.
• Location Data: Real-time GPS location to provide accurate rideshare and delivery services.
• Driver Information (if applicable): Driver’s license details, vehicle registration, insurance information, and proof of identity.
• Communication Records: Feedback, complaints, and other interactions with our customer service team.
• Technical Data: IP address, device information, and app usage data to improve functionality and user experience.
• Sensitive Information: Information related to disabilities or accessibility needs, provided explicitly by the user.

We collect this information directly from you during registration, booking, or through your use of our app or website.

2. Use of Personal Information
We use your personal information to:
• Provide and improve our rideshare and delivery services.
• Facilitate bookings and payment processing.
• Communicate with you about your account, rides, promotions, or updates.
• Ensure the safety and security of passengers and drivers.
• Analyze user behavior to enhance our services and develop new features.
• Resolve disputes and manage legal claims.
• Comply with legal and regulatory obligations.

3. Disclosure of Personal Information
We may disclose your personal information to:
• Drivers and Passengers: To facilitate ride bookings and coordination.
• Payment Processors: To process payments securely.
• Service Providers: For IT support, data storage, marketing, and operational assistance. These providers are contractually obligated to maintain the confidentiality of your information and use it only for authorized purposes.
• Law Enforcement: If required by law or for safety and fraud prevention purposes.
• Business Partners: With your consent, for promotions or collaborations.
• Insurance Companies: For claims or investigations related to accidents or incidents during rides.
• Third-Party Platforms: When integrating with external services (e.g., Google Maps for navigation).

4. Storage and Security of Personal Information
Your personal information is securely stored using Google Firebase, hosted in Google’s Melbourne Australia data center. Data is encrypted during transmission and at rest, and protected using industry-leading security measures provided by Firebase.

PickMe NOW does not host or manage servers directly. Access to your personal information is restricted to authorized personnel only and safeguarded by role-based access controls, secure infrastructure, and regular security reviews.

We take reasonable steps to protect your personal information from misuse, interference, and unauthorised access, including the use of secure servers, encryption, and access controls. While no method of transmission or storage is completely secure, we continually assess and improve our systems to meet Australian privacy and security standards.

5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Retention periods may vary based on:
• Legal requirements for tax or regulatory compliance.
• The nature of the information and its relevance to our services.

When no longer needed, we securely delete or anonymize the information.

6. Your Rights
Under Australian privacy law, you have the right to:
• Access your personal information held by us.
• Correct any inaccuracies in your information.
• Withdraw your consent for marketing communications.
• Complain about a breach of the APPs.
• Request the deletion of personal information, subject to legal and operational limitations.

To exercise these rights, please contact us using the details provided below.

7. Cookies and Tracking Technologies
We use cookies and similar technologies on our website to:
• Enhance user experience.
• Analyze website traffic and usage.
• Provide personalized content and advertisements.
• Identify and resolve technical issues.

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of our services.

8. International Data Transfers and Access
While all user data is stored in Australia via Google Firebase (Melbourne data center), some personal information may be accessed by authorized team members located in Sri Lanka, including:
• Our technical development team, who may access data for app functionality, bug fixing, or maintenance purposes.
• Our customer support team, who may assist with ride-related or delivery-related or driver support inquiries.

We take reasonable steps to ensure that any overseas access is limited, secure, and complies with the Australian Privacy Principles (APPs). All third-party service providers and staff accessing data from overseas are bound by strict confidentiality obligations and privacy standards equivalent to Australian law.

9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website with the effective date clearly stated. We encourage you to review the policy regularly. Significant changes will be communicated via email or app notifications where appropriate.

10. Complaints and Dispute Resolution
If you believe we have breached the APPs or mishandled your personal information, you can:
• Contact us directly to resolve the issue.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if not satisfied with our response.

11. Contact Us
If you have questions, concerns, or complaints regarding this Privacy Policy or how your personal information is handled, please contact us at:

PickMe NOW Privacy Officer
Email: info@pickmenow.au
Phone: 1300 217 575

We will respond to your inquiry within a reasonable timeframe and take necessary steps to address your concerns.