Introduction

PickMe NOW (“we,” “our,” “us”) is committed to protecting the privacy and personal information of our users, in compliance with the Privacy Acts and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our rideshare services, delivery services mobile application, and website.

1. Collection of Personal Information

We collect personal information necessary for providing our services. This includes:

• Personal Details: Name, email address, phone number, and date of birth.

• Payment Information: Credit/debit card details, bank account information, and transaction history.

• Location Data: Real-time GPS location to provide accurate rideshare services.

• Driver Information (if applicable): Driver’s license details, vehicle registration, insurance information, and proof of identity.

• Communication Records: Feedback, complaints, and other interactions with our customer service team.

• Technical Data: IP address, device information, and app usage data to improve functionality and user experience.

• Sensitive Information: Information related to disabilities or accessibility needs, provided explicitly by the user.

We collect this information directly from you during registration, booking, or through your use of our app or website.

2. Use of Personal Information

We use your personal information to:

• Provide and improve our rideshare services.

• Facilitate bookings and payment processing.

• Communicate with you about your account, rides, promotions, or updates.

• Ensure the safety and security of passengers and drivers.

• Analyze user behavior to enhance our services and develop new features.

• Resolve disputes and manage legal claims.

• Comply with legal and regulatory obligations.

3. Disclosure of Personal Information

We may disclose your personal information to:

• Drivers and Passengers: To facilitate ride bookings and coordination.

• Payment Processors: To process payments securely.

• Service Providers: For IT support, data storage, marketing, and operational assistance.

• Law Enforcement: If required by law or for safety and fraud prevention purposes.

• Business Partners: With your consent, for promotions or collaborations.

• Insurance Companies: For claims or investigations related to accidents or incidents during rides.

• Third-Party Platforms: When integrating with external services (e.g., Google Maps for navigation).

4. Storage and Security of Personal Information

We store your personal information securely in accordance with industry standards. Measures include:

• Encryption: Protecting data during transmission and storage.

• Secure Servers: Hosting information on servers with robust physical and digital security.

• Access Controls: Limiting access to authorized personnel only.

• Regular Audits: Conducting routine security assessments to identify and address vulnerabilities.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Retention periods may vary based on:

• Legal requirements for tax or regulatory compliance.

• The nature of the information and its relevance to our services.

When no longer needed, we securely delete or anonymize the information.

6. Your Rights

Under Australian privacy law, you have the right to:

• Access your personal information held by us.

• Correct any inaccuracies in your information.

• Withdraw your consent for marketing communications.

• Complain about a breach of the APPs.

• Request the deletion of personal information, subject to legal and operational limitations.

To exercise these rights, please contact us using the details provided below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to:

• Enhance user experience.

• Analyze website traffic and usage.

• Provide personalized content and advertisements.

• Identify and resolve technical issues.

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of our services.

8. International Data Transfers

If we transfer your personal information outside Australia, we will ensure it is protected under conditions that meet the requirements of Australian privacy laws. This includes ensuring:

• The receiving entity adheres to equivalent privacy standards.

• Adequate safeguards, such as standard contractual clauses, are in place.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with the effective date clearly stated. We encourage you to review the policy regularly. Significant changes will be communicated via email or app notifications where appropriate.

10. Complaints and Dispute Resolution

If you believe we have breached the APPs or mishandled your personal information, you can:

• Contact us directly to resolve the issue.

• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if not satisfied with our response.

11. Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or how your personal information is handled, please contact us at: